Create a Segment

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Segments are groups of people who share characteristics or behaviours. The first step in achieving personalization is by doing great segmentation. Before launching a campaign, it is necessary to create a segment through our segment builder.

There are 3 types of segments : Manual, Data-Driven and Automated.

With Manual Segments, you can upload a list of people through a .csv file and start engaging them through campaigns.

With Data-Driven Segments, you can group people based on various conditions such as Job Title, Industry, Geography, Have they opened an email more than 3 times, Have they responded with an Objection, etc.

With Automated Segments, you can let Ubico source new people for you that fit your target audience definition. Ubico can go one step further and filter people based on intent data which can be signals such as: Hiring for a specific role, new round of financing, new CXO joining the leadership team, new product launch, etc.

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