Ubico is CASL-compliant from a platform perspective. The platform includes consent tracking, unsubscribe handling, and email logging. However, your organization is responsible for ensuring that your contact lists and sending practices meet CASL's requirements.
Can I email contacts in Canada without explicit opt-in?
Yes, under CASL you can rely on implied consent for cold outreach to Canadian businesses, as long as both conditions below are met:
- The recipient has not indicated they do not want to receive commercial electronic messages (CEMs) at that address.
- The content of your email is relevant to the recipient's business role or duties.
How to stay compliant
- Consent: Confirm that every Canadian contact on your list has either given express consent or qualifies under implied consent.
- Audit regularly: Review your subscriber list monthly or yearly to confirm consent status.
- Required email elements: Every CEM must include your identity as the sender, a working unsubscribe mechanism, and a valid mailing address or contact method.
CASL exemptions
The following types of messages are exempt from CASL's consent requirements:
- Emails sent within a business or between businesses where the recipient has published their address in a professional capacity
- Replies to a business request or complaint
- Messages to contacts with an existing business relationship within the past two years
- Referrals from a third party
- Quotes, estimates, or messages that fulfill a prior transaction
- Warranty, recall, safety, or security-related communications
- Messages sent to satisfy a legal obligation
In practice, CASL requires targeted, relevant outreach — not mass spray-and-pray sending. Ubico is built to support compliant multi-channel outreach.
