Metrics can be viewed from your Workspace Overview or from a Campaign's Overview.
Journeys
Journey metrics provides insights on how your People are performing within their Campaign's journey. When viewing your Workspace journey metrics, you are looking at an average performance of your People's journey across Campaigns.
Journey metrics rates are calculated on the basis of the number of People contacted.
Contacted
Total number of People contacted in a Campaign
Opened
Number of People who opened at least one email in a Campaign
Clicked
Number of People who clicked a link in at least one email in a Campaign
Replied
Number of People who replied at least to one email in a Campaign.
Converted
Number of People who converted at least once in a Campaign
Deliverability
Deliverability metrics provides insights how well your emails are doing. It can gives a better understanding on which emails are doing better than others in terms on sending performance.
Deliverability metrics are calculated on the basis of the number of emails delivered.
Sent
Total number of emails sent.
Delivered
Total number of emails that were sent and did not bounce.
Opened
Total number of emails opened
Clicked
Total number of emails where a link was clicked
Replied
Total number of emails that were directly replied
Converted
Total number of emails that created a conversion
